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Post by account_disabled on Oct 29, 2023 1:56:09 GMT -5
We recommend Online PR activities - what are the latest trends? Public relations activities However, the website alone is not enough to run effective hotel marketing. You need to ensure its visibility on the web. The tool used to improve visibility is SEO, Search Engine Optimization. SEO is a complex process aimed at getting the best position in organic (unpaid) Google searches. Website positioning consists in its proper optimization, including adapting the content to Google's guidelines and enriching the content with the right key phrases. SEO activities increase the likelihood that a guest, after entering a phrase corresponding to your business, hotel in the Karkonosze Mountains", will find your website and take advantage of your offer. Remember about Google Ads and Google My Business. The former photo editor is a special advertising system that allows you to display ads on Google and on search engine partner sites. The costs of running a campaign in Google Ads are low and can bring satisfactory results in a short time. Google My Business is the company's online business card. A potential customer will find there all the basic information about the company. In order to run effective hotel marketing, you need to make sure that potential customers know the benefits they will receive by staying at your property. You can communicate the advantages of your hotel in social media. Facebook, Instagram and other social media are currently one of the fastest channels to reach your audience.
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